In August 1992, once tourism had been incorporated in Portugal, there was a need to establish a clear identity for Portugal as a tourist destination. Jose de Guimaraes, one of the most acclaimed artists in Portugal, was asked to design a symbol representing tourism of Portugal. This animation portrays the artist's journey throughout the creation of the symbol which represents Portugal worldwide.

Client: Turismo de Portugal
Agency: MSTF Partners, Portugal
Producer: Pedro Domingos
Concept / Storyboards: Pedro Jarnac Freitas
Illustration: Miguel Reis
Production: Mondi Studio
Director: Joao Monteiro
Design and animation: Joao Monteiro
Additional cel animation: Anita Gill
Sound Design: Rocky Studio, Portugal