After nearly 3 years of growing a co-working space, Fudio, in Hackney, it felt like it was the right time to create a website to showcase all the talented creatives in the space. We had no online presence and had a logo that hadn’t been redesigned as the community evolved.
I took on the task of reworking the logo and animating a short loop to be used for Fudio’s online presence. It was important that animation was vibrant, energetic and representative of the space. We also decided that it was important that we treated the logo as a stencil to allow for options for different treatments as the studio and community inevitably evolves.
Design & Animation: Anita Gill